It’s that time of the year again—major brands in the design world are releasing their predictions for the year’s top trending color. To keep all the information in one place, we’re rounding up all the announcements released for 2027. Check back frequently for updates!
Behr Paint Co.: Grounded
Behr Paint Co.
One of the first to debut its selection for color of the year, Behr Paint Co. chose Grounded, an organic, dimensional shade of green between olive and moss. “Grounded is a reminder that the most meaningful spaces are the ones that help us connect with the rhythms of everyday life,” says Kayla Kratz, head of color at Behr, in a prepared statement. “The shade’s organic warmth creates a sense of calm and renewal, making every room feel inviting and effortlessly livable.”
Grounded is part of Behr’s 2027 Color Trends Palette, which includes these complementary shades:
- Coastal Beige, a light neutral with yellow undertones
- Wheat Grass, a muted yellow-green
- Environmental, a soft, warm green
- Denim Light, a light blue with a soft gray undertone
- Smokey Claret, an earthy plum
- Sarsaparilla, a brown-cast plum
- Mozart, a rich lapis blue
The colors are meant to work seamlessly together, allowing homeowners and industry professionals to craft spaces that connect beautifully.
This year also marks the 10th anniversary of Behr’s Color of the Year program, which was commemorated by a $250,000 donation to Habitat for Humanity to support affordable homeownership programs.
Dutch Boy Paints: Deep Rooted
Dutch Boy Paints
Dutch Boy Paints—which has a major retail partnership with Menards, a home improvement retailer with locations throughout the Midwest—selected Deep Rooted as its 2027 color of the year, an earthy orange that brings interiors to life. “Our 2027 color of the year feels alive with personality while being rooted in the familiar warmth of nature” says Lisbeth Parada, color marketing manager at Dutch Boy Paints. “Deep Rooted offers a color that feels rich, grounding, and deeply human. Its earthy orange tone creates a versatile foundation for spaces that celebrate individuality through bold contrasts and layered textures.”
Dutch Boy Paints chose Deep Rooted after completing a trend-forecasting process using design research, market insights, and cultural analysis, landing on a shade that reflects the mood of the present as well as the enduring appeal of colors that embrace authenticity and emotional clarity. In addition to its color of the year, Dutch Boys unveiled its full 2027 Color Trends Forecast, which features three curated palettes showcasing Deep Rooted’s versatility:
- Essence: Intended for spaces anchored in intentional living and connection, features Deep Rooted (311-7DB); Antique White (011W), a soft neutral; and Western Orange (209-4DB), a warm orange.
- Bliss: Designed to evoke joy and play in everyday spaces, includes Deep Rooted (311-7DB); Champagne Fizzle (304-1DB), a soft blush tone; and Ribbon Blue (237-7DB), a bold blue for added contrast.
- Clarity: Reflects a desire to slow down in spaces designed to feel focused and comfortable, features Deep Rooted (311-7DB); Felted Blue (430-5DB), a muted blue-gray; and Timbered Green (232-6DB), a deep green.
Compare trends by exploring The 2026 Color of the Year Announcements
|
|
|
